Handhelds Become Instant Hit For Maker Of Ultrasound Devices

Marilyn Much

Shortly after SonoSite launched its newest product lineup in December, management knew it hit a home run. SonoSite (NasdaqGS:SONO - News), maker of hand-carried ultrasound systems, had just begun worldwide shipments of its new fourth-generation M-Turbo and S-Series devices

The five new offerings only had 40 days in the field for the fourth quarter. Yet they accounted for more than 30% of the quarter's revenue. This was the most revenue -- and the biggest percentage of total revenue -- generated by new products in their first quarter of shipping, Chief Executive Kevin Goodwin says.

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